UTM Link Builder

Build a clean campaign link. Check it before you publish.

Add your campaign details, see how GA4 is likely to classify the traffic and check whether the destination keeps your tracking parameters.

Campaign details

Required fields build the link. Optional fields add detail for ads and testing.

Destination URL

Existing query parameters will be preserved. We’ll place UTMs before any URL fragment.

Campaign source (utm_source)

Where the traffic comes from, such as google, facebook or newsletter.

Campaign medium (utm_medium)

The marketing method, such as cpc, paid_social or email.

Campaign name (utm_campaign)

A consistent name for the promotion, launch or activity you want to compare.

Campaign ID (utm_id)

Optional

Campaign term (utm_term)

Optional

Campaign content (utm_content)

Optional

Custom parameter name

Optional extra query parameter, added last.

Custom parameter value

Optional

We show the transformed values before anything is generated.

Convert values to lowercase

Remove repeated separators

Replace UTM parameters already in the destination

Separator

Underscore ( _ )

Hyphen ( - )

Transformed values: nothing entered yet

Add a destination URL, source, medium and campaign name to build your link.

Ruleset ga4-au-2026.08 · Deterministic checks only, no AI.